Country/Region：United States of America
Year of Investment：2018
Industry：Retail
Company Website：
Company Profile：
HearthSong was founded in 1983 and has over thirty-year history. The headquarter is located in Virginia, U.S. It is a collection of 3 top children’s brands (HS, MC and CWD kids) and is a high-end educational children’s toy platform for children aged 2-14.
The company has a mature creative development platform, a first-class research and development team and a rich intellectual property base. More than 80% of the products are exclusive original designs with over 60 trademarks and 40 copyrights, and the product design has won many American industry awards.
Everpine Capital Added Value：
Everpine Capital effectively established core HearthSong operation and management team in China through broad network in human resource market. We also contribute consultation service and support on human resource, finance, legislation, regulation and governance to reinforce the overseas brands, technologies and products in order to break into Chinese market.
Everpine Capital effectively assists HearthSong launch and expend Chinese market by connecting unique product design and creation of HearthSong to rich market channel and strategic partner in China. Currently, Wanda Baby King and JD.com, the two giants are separately HearthSong’s offline and online strategic partners.
During May to July 2018, HearthSong and Wanda Baby King held the “Baby King HearthSong Cup Creative Competition” in one hundred and eighty-four department stores of Wanda. About fifty-five thousand children participated in and ten finals were hosted in central cities. Eventually, ten top winners were rewarded with complimentary family trip to America and visit headquarter of HearthSong. Fifty winners participate in CCTV Creative Youth Show.
