Country/Region：China
Year of Investment：2017
Industry：Consumer
Company Website：
Company Profile：
South Beauty was founded in 2000. The first restaurant opened in Beijing Guomao CBD and expanded the market outside Beijing in 2002. So far, 40 direct-operated chain restaurants were opened in more than 20 cities across the country. It has become the pioneer of Chinese restaurant chain brand.
With consistent high-end dishes and services, South Beauty became one of five catering service providers for the 2008 Beijing Olympic Games and a catering service provider for the 2010 Shanghai World Expo. It has won many awards from the Beijing Cuisine Association for top 50 Beijing Cuisine Groups.
Everpine Capital Added Value：
After taking over South Beauty, Everpine Capital carried out comprehensive in-depth participation and improvement of the Group's dishes, services, store planning, management system, etc., increased the R&D and innovation investment of the South Beauty Group's cuisines and dishes, and hired high-end catering operation and managing talents. By Shareholder empowering management, Everpine Capital greatly enhance the quality of the service of the South Beauty restaurant, with the food as the root and the poetry culture as the soul. The revenue has increased substantially, and the road to the rejuvenation of the South Beauty Catering Group is going on.
