South Beauty was founded in 2000. The first restaurant opened in Beijing CBD and expanded the market outside Beijing in 2002. So far, 40 direct-operated chain restaurants were opened in more than 20 cities across the country. It has become the pioneer of Chinese restaurant chain brand. 

With consistent high-end dishes and services, South Beauty became one of five catering service providers for the 2008 Beijing Olympic Games and a catering service provider for the 2010 Shanghai World Expo. It has won many awards from the Beijing Cuisine Association for top 50 Beijing Cuisine Groups.

Since the beginning of its establishment, South Beauty has been constantly interpreting Chinese food culture through exquisite cooking. In addition to the essence of traditional Sichuan cuisine, it has created a new style of Sichuan cuisine. As the the aristocracy in Sichuan cuisine, the classic dishes include the Premium Mao Tangwang, Jiangnan Crossing Bridge Ribs, Rock Roasted Beef.

After taking over South Beauty, Everpine Capital carried out comprehensive in-depth participation and improvement of the Group's dishes, services, store planning, management system, etc., and increased the R&D and innovation investment of the South Beauty Group's cuisines and dishes and hired high-end catering managing talents. Everpine Capital also set up an efficient and elite management team to greatly enhance the quality of the service of the South Beauty restaurant, with the food as the root and the poetry culture as the soul. The revenue has increased substantially, and the road to the rejuvenation of the South Beauty Catering Group.