Everpine Capital recently completed the acquisition of Children's Group, LLC, the owner of HearthSong, Magic Cabin, and CWD kids， the three renowned children toy and clothes brand.

'China is the world's largest manufacturer and exporter of toys, but it is not a toy powerhouse,' said Mr.Jerry Lou, founding partner and CEO of Everpine Capital. The average annual toy expenditure of Chinese families is only 1/8 of that of the United States, while the top five global toy brands Mattel, Bandai, Lego, Hasbro and Domi are all European, American and Japanese brands. China has a fine tradition of attaching importance to education since ancient times, and more and more new generation of parents realize that: games are the first class for children, and a happy childhood is the wealth of everyone's life. It is in the colorful activities and games that the children develop their practical ability, develop their imagination and creativity, learn to compete and cooperate, and hone their courage and perseverance.

China is the most potential children's market, and the lack of innovation ability is the bottleneck of the industry development. Everpine Capital noticed huge market opportunities here. Through the acquisition of HearthSong, the global design and IP transformation capacity are rapidly formed. With the help of capital, the company can quickly open the Chinese market together with domestic first-line commercial giants to build a china-owned international flagship toy enterprise featuring intelligence, health and safety. As of press time, HearthSong has launched cooperation with more than 180 Baby King stores across the country owned by Wanda.

Originally an American educational toy brand, HearthSong was founded by Barbara Cain in Virginia in 1983 with the vision of providing imaginative wings for children's childhood and creating precious memories of their families. Hearth, as its brand name implies, is the traditional heart of the American family, and Song is the joyful time Shared by everyone. Seventy percent of HearthSong's products are exclusively original designs. Designers are educators and artists who advocate family values, encourage parent-child interaction, get close to nature and the outdoors, and actively participate in games suitable for their age and interests to unlock children's creativity.