Interview Xiulong Yang, the CEO of South Beauty, Boost South Beauty’s Performance by 50% with Two Unique Methods.

Updated By 2018-12-16

If the catering industry has a book called "thirty years of agitation", South Beauty has a position to draft the story.


As the promise of performance growth exceeding 50% was realized in advance, Xiulong Yang, CEO of South Beauty and chairman of Beijing Parade, gained wide attention for his advanced restaurant operation and management methods, which revived South Beauty's performance. For this reason, Mr. Xiulong Yang, CEO of South Beauty ,a portfolio company of Everpine Capital gave an interview to the media, talking about the changes brought to the enterprise by its innovative and humanistic management ideas.


He said he believed in the potential value of South Beauty's brand, based on his success in creating the Beijing Parade, in the context of South Beauty' s generally low profile. At the beginning of acceptance, he visited 22 cities in China and spread over 40 stores in South Beauty. He also promised that employees would not be laid off or reduced in salary, so as to retain the original staff of South Beauty. He firmly believed in the importance of internal staff stability, and let the outstanding employees and chefs accumulated by South Beauty over the years shine. At the same time, Mr. Xiulong Yang, with his keen industry insights, repackaged, positioned and created the characteristic culture of South Beauty brand, and finally miraculously lead South Beauty return to the public vision and were ready to climb to another peak.